McBaney

35, Producer
BND Advertising

McBaney’s the man who can find you a cow with the right colour brown at midnight the night before a shoot, or work a trip to Fiji into a tight location budget. He’s one of BND’s Agency Producers, and although he’s been doing this for a long time at numerous agencies around the city, McBaney never fails to come up with over-elaborate solutions that are bound to fail, in the slim hope that one of them might come off.

He knows or purports to know everyone in the advertising, film and television industry though his real friends are all agency producers, a group of people who gather to bemoan the demands of finicky creatives, falling budgets and tricky clients.

McBaney is played by Stephen Curry.